Prospect Data and Success

Ensuring your sales reps have the best chance of success starts with how you source your prospects. The time you invest in sourcing and preparing a quality prospect list on the front end pays dividends in the time your sales team puts into their communications. This episode focuses on the nuances of how to source a quality list of prospects and the pitfalls you may encounter so that you, as a sales leader, may better prepare your sales team for success.

“When you personalize, your response rates are going to go up.” - Josh Sweeney