Understanding the wants and needs of your prospects is a critical part of successful sales. If your sales reps don’t connect with a prospect’s pain points, and why your product or service addresses those issues, the likelihood of closing the deal drops significantly. In this episode, we discuss why ensuring that your sales reps understand the buyer’s journey is so important and share ways you can help your sales team have more effective conversations with your prospects that ultimately lead to more sales and happier customers.
“The salesperson is the guide. The buyer is the hero.” - Taylor Barnes