Episode 36

Carving Out Sales Territories and Niching Down


January 7th, 2021

20 mins 58 secs

Season 2

Your Hosts

About this Episode

Organic growth can develop a need to revisit your organization's written territory plan. In this episode, we talk about tips to improve territory performance, discuss the methodologies used by different business types and sizes, and the importance of community effectiveness and niching down.

"Any time that marketing content is too broad, it speaks to nobody." - Josh Sweeney