Choosing words that express the right tone and emotion with clarity and brevity is an important part of communicating with clients. In this episode we discuss important need to knows for your sales teams emails, sales proposals, and even touch on some of the generational changes that we've seen recently.
"Creat[e] mutual accountability for your customer. Your customer wants something from you. Well, that's a give. And you should create some sort of get [in return]." - Taylor Barnes