Leads equal money! With this thought in mind, lead generation for your business is crucial. It is essential to produce sales and grow organic customers. However, this takes some factors to balance to be able to get genuine leads. Among these are having the right process to generate leads and people to look for them. It is like managing a baseball team to make that home run! What are the reasons for having a team of closers but no starting pitchers or a team full of closers but have nothing to close? In this episode, Barnes and Sweeney will talk about the reasons why this happens. They will discuss this in the context of company pivots to adapt to the changes which come with the change in management and setting mindset. They will also talk about solutions to solve those bottlenecks to start generating sales. You are in for a meaty discussion. Listen to this episode to get the juices out from it.
“Pivoting is important. And if you are individuals who are not going to support that movement, whether you are going through an organizational change or a market acceptance change, you have got to make some wise decisions in the best interest of the brand.” - Taylor Barnes