Episode Archive
52 episodes of Purpose-Driven Sales - A Sales Leadership Podcast since the first episode, which aired on April 30th, 2020.
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Episode 16: Selling to the Ideal Customer
August 13th, 2020 | 29 mins 57 secs
business, entrepreneur, entrepreneurship, sales
Narrowing the audience for your sales efforts may seem counterproductive, but there are many benefits to honing in on a profile for your ideal customer. Join Taylor Barnes and I as we delve into how to go about developing an Ideal Customer Profile (ICP), and the advantages a focused sales effort can bring to your organization.
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Episode 15: Sales Outcome Ownership
August 6th, 2020 | 23 mins 55 secs
business, entrepreneur, entrepreneurship, sales
Oftentimes, in the sales process, multiple people are involved in closing a deal. When things don’t go according to plan, it’s easier to relegate blame than acknowledge that you could have been more involved to ensure a positive outcome. In this episode, Taylor Barnes and I discuss the mindset of outcome ownership and the positive impacts it will have on your relationships with your team and with your customers.
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Episode 14: Metrics Driven Sales Culture
July 30th, 2020 | 19 mins 46 secs
business, entrepreneur, entrepreneurship, sales
Measuring the pulse of your sales is key to tracking the health of your sales programs. In this episode, Taylor Barnes and I discuss how to simultaneously use metrics to motivate your sales team and, as a sales manager, make strategic decisions regarding the direction of your sales initiatives.
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Episode 13: Weekly One-on-One's
July 24th, 2020 | 24 mins 41 secs
business, entrepreneur, entrepreneurship, sales
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Episode 12: Taking the Friction Out of Sales
July 16th, 2020 | 30 mins 12 secs
business, entrepreneur, entrepreneurship, sales
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Episode 11: The 5 Types of Sales Managers
July 9th, 2020 | 23 mins 26 secs
business, entrepreneur, entrepreneurship, sales
Different teams benefit from different management styles. A key contributor to your sales performance is the interplay between your sales team and you or your sales manager. Learn about the strengths and weaknesses of the 5 types of sales managers to better understand yourself and how to maximize the performance of your team.
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Episode 10: Technology - What It Will and Won't Do for Your Organization
July 2nd, 2020 | 20 mins 6 secs
business, entrepreneur, entrepreneurship, sales
With a multitude of technology options out there, it can be a daunting task to decide on which platform is right for your business. In this episode Josh Sweeney and Taylor Barnes explore various types of technology platforms and how they can augment your business processes. Learn how to use technology to solve the right problems and where to start when deciding on which software to use.
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Episode 9: Sales Enablement Documents that Streamline Your Sales Process
June 25th, 2020 | 29 mins 58 secs
business, entrepreneur, entrepreneurship, sales
Join Taylor Barnes and I as we discuss the importance of developing your core sales enablement documents. We also share our Top 5 and the competitive advantage we’ve experienced by utilizing them that distinctly sets us apart from competitors.
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Episode 8: KPIs That Drive Results
June 18th, 2020 | 27 mins 8 secs
business, entrepreneur, entrepreneurship, sales
Deciding on KPIs to track your company’s sales performance can be a daunting task. What are the right metrics to track? When and where is it appropriate to implement KPIs? Join Taylor and I as we discuss how to properly use KPIs to keep a finger on the pulse of your business’s sales activities.
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Episode 7: When Becoming a Sales Manager Is NOT the Goal
June 11th, 2020 | 21 mins 12 secs
business, entrepreneur, entrepreneurship, sales
Oftentimes, sales leadership assumes that the career track for a sales person is to become a sales manager but what happens when that’s not the case? What does a sales person have to look forward to if they don’t want to be a manager? Join Taylor Barnes and I as we discuss the sales career path and how to continue to drive success for sales people that desire to stay the course.
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Episode 6: Are People Really Your Most Important Asset?
June 4th, 2020 | 22 mins 36 secs
business, entrepreneur, entrepreneurship, sales
Join Taylor Barnes and I as we dive into game-changing strategies and people investments that have a huge morale impact. We discuss the benefits of a people-focused management approach and the substantial returns that are realized when connecting with your people on a personal level.
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Episode 5: The Evolution of the Sales Role - Do You Have the Right Mix?
May 28th, 2020 | 29 mins 27 secs
business, entrepreneur, entrepreneurship, sales
Join Taylor Barnes and I as we discuss the evolution of the sales role, the results that come from integrating your sales and marketing teams and how establishing the right sales roles and responsibilities ahead of time is crucial to the sales cycle.