Purpose-Driven Sales - A Sales Leadership Podcast

The Knowledge Founders and Sales Leaders Need

About the show

Josh Sweeney and Taylor Barnes discuss the challenges of sales leadership while sharing ideas, solutions, and experiences.


  • Episode 33: Your Sales Pipeline: A Realistic View

    December 17th, 2020  |  Season 2  |  23 mins 37 secs
    business, entrepreneur, entrepreneurship, sales

    Knowing where your prospects are in your sales pipeline gives you valuable insight as a sales leader, but that perspective is only as reliable as the data that goes into it. How do you ensure your sales reps are uniformly qualifying each stage of a prospect’s journey? In this episode, we dive into some of the reasons the view you have of your sales pipeline may not be as accurate as it should be, and talk about how to bring that view closer to reality so that you can make better decisions that set your team up for success.

  • Episode 32: Understanding the Buyer’s Journey

    December 10th, 2020  |  Season 2  |  26 mins 19 secs
    business, entrepreneur, entrepreneurship, sales

    Understanding the wants and needs of your prospects is a critical part of successful sales. If your sales reps don’t connect with a prospect’s pain points, and why your product or service addresses those issues, the likelihood of closing the deal drops significantly. In this episode, we discuss why ensuring that your sales reps understand the buyer’s journey is so important and share ways you can help your sales team have more effective conversations with your prospects that ultimately lead to more sales and happier customers.

  • Episode 31: Meeting Discipline

    December 3rd, 2020  |  Season 2  |  20 mins 41 secs
    business, entrepreneur, entrepreneurship, sales

    Meetings are a necessary part of a smoothly functioning team, but they often fall short of being as effective as they could be. As a leader, the responsibility of ensuring your team’s meetings contribute to more than detract from productivity is on you. In this episode, we share some of the common reasons team meetings seem to fall by the wayside as well as provide ways to ensure your meetings remain an efficient part of your organization’s sales efforts.

  • Episode 30: Helicopter Parent Sales Manager

    November 19th, 2020  |  Season 2  |  20 mins 38 secs
    business, entrepreneur, entrepreneurship, sales

    You want your clients and prospects to have the best experience possible, but requiring your sales reps to clear everything through you before delivering creates a bottleneck that stunts growth, both for your organization and for your sales reps. While sales leaders need to serve as a guide for their sales teams and use their experience and knowledge to direct the team’s efforts effectively, the question is, how much involvement is too much? In this episode, we discuss some of the common micromanagement pitfalls that many leaders encounter and share a few remedies that will help you, the sales leader, strike a balance between ensuring the quality of your clients’ experience with your company and giving your team the experience they need to become independent and successful.

  • Episode 29: Changing Sales Territories

    November 12th, 2020  |  Season 2  |  19 mins 30 secs
    business, entrepreneur, entrepreneurship, sales

    As your business expands, you will find yourself needing to establish relationships in new areas. As a sales leader, the responsibility of putting your sales team up to the task falls on you. What you decide to do, and how you decide to do it, will determine the degree of success, but what considerations should be taken into account? Do you move successful sales reps from an established region to a new one or hire for the new territory? How do you keep your team motivated through the change? In this episode we highlight the merits of different solutions we’ve implemented ourselves to better inform you, the sales leader, so that you may take the appropriate course of action for your organization and successfully launch your business into a new territory.

  • Episode 28: Staying Mentally Tough in B2B Sales

    November 5th, 2020  |  Season 2  |  23 mins 27 secs
    business, entrepreneur, entrepreneurship, sales

    A strong sales team stays focused through the highs and lows of sales, taking the lessons from missed opportunities and the energy from closed deals to continually improve. A grounded, resilient mental attitude doesn’t just happen, however. It is a result of guidance from purposeful and attentive leadership. The feedback you give your sales team is an integral part of cultivating a strong mindset, and is just as important during the successes as it is with the shortcomings. In this episode, we share our thoughts on the role of the sales leader in growing a mentally tough sales team and invite our listeners to ask themselves, how do you as a leader ensure that your team is staying mentally tough through the highs and lows of sales?

  • Episode 27: Welcome to Purpose Driven Sales

    October 29th, 2020  |  Season 2  |  8 mins 46 secs
    business, entrepreneur, entrepreneurship, sales

    Throughout our Sales Leadership podcast series, we strived to bring helpful, insightful information to sales leaders in founder-led organizations. In each episode, we addressed a specific topic that can and does cause issues for sales growth and provided solutions to help overcome those challenges. This episode marks our official transition to our Purpose Driven Sales podcast, in which we will shift the structure of these podcasts to a challenge-solution format. In the coming episodes we will be highlighting common challenges sales leaders face, and provide the solutions that have helped us and other sales leaders break through those barriers. Tune in to the new Purpose Driven Sales podcast as we share these crucial lessons that will fast track your sales and grow your business.